Good Parenting

Babies make a world of difference in the life of the two people who have chosen to bring them into the world. This is definitely true of the two wonderful parents who, after having their beautiful baby, decided to make Zutano, the reputable baby clothing line. The two parents who came up with this creative idea for children’s clothing were Uli and Michael Belenky. Both were living in New Your City at the time. Uli was a designer and director of art and Michael was a professional photographer. Once these two talented people saw the inspiration their first child brought out in them, they had to let it out for the world to see and experience also.

Scarce Baby Attire

Trying to find soft and comfortable clothing for their baby seemed to prove impossible back in 1989. Even in New York City, the line of children’s clothing was scarce. They decided it was time to create Zutano offering style choices, a good fit, original designs, and beautiful colors, which was something others could not. They knew that for some, pink and blue clothing was not for everyone and it was time to break out into a whole new attitude about ways to cloth baby.

Handmade And Moving Forward

Uli began here new found creative streak with a sewing machine and a sea of fabric swatches. Their apartment in New York City became the birthing center for many of the first pieces of Zutano clothing through hard work creatively making prototypes used extensively today. After their first production, the company called Zutano was a market hot seller. The first pieces to come out to the public were leggings, overall, hats, and jackets. This created the Baby Basics line offering parents colors that were unavailable before. Without hesitation, baby boutiques all over were waiting in line for these wonderful pieces. Michael delivered all the first orders on his bicycle.

Broading Ones Vision

Once the Zutano line hit the stores, it was soon to move from the small apartment into a space of its own. In the mean time, Michael and Uli had also expanded their family to include not only baby girl Sophia but also baby Ella. The logical choice for the family and the company was a quiet rural location for peace and serenity. Just two years after the idea sprang forth for Zutano clothing for babies, the family moved themselves and Zutano to a vintage farmhouse located in Cabot Vermont.

Natural And Free

Such a natural setting allowed for new ideas to flow forth without problem or worry. This was where the new colors, designs, and patterns emerged that makes Zutano famous today. Being in such open country, the company was allowed to spread their wings and move in new directions. It also allowed for larger orders to be processed. The two parents who had come up with one of the most innovative ideas of the century for children’s clothing could now focus their creative talents on the Zutano Company they gave birth to. They could focus their energy on making baby look stylish but give them comfort and warmth at the same time.

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This entry was posted on Saturday, September 20th, 2008 at 4:09 am and is filed under Good Parenting.